Mapping an Outreach Project:  Start with Information; End with a Plan

MLA Course
Listing Archived: Wednesday, December 31, 1969

Primary contact information...
NN/LM Evaluation Office, UW Health Sciences Library
PO Box 767671,
Roswell GA
United States
Cynthia Olney is the primary contact.
Phone: 678-682-3864
Resource URL:
Region: All

Description: This 4-session webinar series is designed for anyone who wants to garner support, financial or otherwise, for a new project or service. Participants will learn how assessment and evaluation are effective tools for project planning and proposal writing. Community assessment allows program planners to gather compelling information about the need and viability of their projects. It also helps them build relationships with potential partners. Adding evaluation methods to their program plans helps planners “begin with the end in mind,” making desired results the center of their project proposals. While special attention will be given to applications for NN/LM awards, the information is relevant to many types of project proposals.

Experience Level: Beginning
Continuing Education Experience: none
CE Contact Hours: 8 possible
Professional Competencies: Leadership and Management
Subject: Assessment/Evaluation
Course Type: RML Offerings - webinar with homework

Educational Objective: The main objective is to take participants through preliminary steps, which involved evaluation, that will help them write proposals. After completing this training, webinar participants will be able to do the following: -Collect information to define target populations’ needs, desires, and assets to help them build a case for their projects -Create a project plan that begins with desired results, and then links results to activities and resource needs -Incorporate plans for evaluation that will provide information for program monitoring and improvement, evaluation of program value, and program advocacy -Understand how to apply information gathered during the training to the proposal-writing process


Webinar 1 (one hour): Know the factors that influence people to adopt new ideas and technology so you can choose the best strategies for your project. 
Webinar 2 (one hour): Gather community information that is most effective for planning your project.
Webinar 3 (one hour): Use a project-planning tool that allows you to logically link resources and activities to desired results.
Webinar 4 (one hour): Incorporate evaluation into your project and understand how your plan can be expanded into a full proposal.

Homework (4 hours): An assignment will be given after every webinar session, but participants will have the option of submitting all homework documents at the end of the four-hour training. Assignment one: Take an inventory of what they already know about their outreach target community (1 hour). Assignment 2: develop a community assessment plan (1 hour). Assignment 3: Develop a project logic model (1 hour). Assignment 4: Develop objectives and an evaluation plan (1 hour). There will be worksheets provided to help them complete all four activities. 

Participants will be able to get partial credit: 1 CE for each webinar attended (up to 4 CEs) (Webinars will be recorded, so participants do not have to attend live presentations to complete this requirement). An additional4 hours will be given for completing and submitting homework assignments.

Need for This Course: The OERC has received requests from a number of RMLs to provide this type of training. Most of the RMLs solicit outreach award proposals from their network members and provide their members with proposal-writing training and support. However, RML staff have expressed a desire to improve the quality of evaluation in the award projects and have suggested that the OERC's training in this area could improve their network members' evaluation capacity. They specifically believe that getting participants to think about evaluation during program planning stages will lead to higher quality evaluation activities later in the project.

The instructional methods used include Lecture, Slides, Discussion, and Hands-on Exercises.

Participant Materials: Participants will be encouraged to secure copies of the NN/LM OERC booklet series "Planning and Evaluating Health Information Outreach Projects" because we will be using worksheets from those booklets. (Print and electronic booklets are available by request or by download from the OERC website.) The additional homework worksheets will be good resources for participants to use for future projects.

Facility Requirements: We will be using webmeeting software (Adobe Connect).

Additional Evaluation: I will have a brief questionnaire at the end of each webinar to document attendance at that specific webinar. They will received the MLA evaluation after webinar 4 has been given. I plan to follow up with participants to see if they submitted proposals. They will be invited to contact the OERC for help in proposal development. We will track those contacts and report them in our quarterly reports.

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