Planning Outcomes-Based Outreach Programs

MLA Course
Listing Archived: Wednesday, December 31, 1969

Primary contact information...
NN/LM Evaluation Office, UW Health Sciences Library
Health Sciences Library
University of Washington Box 357155
Seattle WA , 98195-7155
United States
Cynthia Olney is the primary contact.
Phone: 678-682-3864
Fax: 206-543-2469
Resource URL:
Region: All

Description: In the words of the immortal Yogi Berra, “if you don’t know where you’re going, you might not get there.” The logic model is a useful tool from planning projects that will help you drive toward your desired results. Participants will learn how to identify desired outcomes, create an outcomes-based project plan using logic models, and then write objectives and evaluation plans based on those logic models. It provides an ideal framework for developing funding proposals, sets the stage for setting up a quality control system to make sure your project stays on track, and provide a structure for your final reports. The in-person version of this course lasts three hours and allows more more group work. The webinar version eliminated some group activities that were not conducive to this format.

Experience Level: Beginning
CE Contact Hours: 3 (f2f); 2 (webinar)
Professional Competencies: Health Sciences Information Services
Subject: Outreach/Advocacy
Course Type: Face to Face, RML Offerings

Educational Objective: By the end of the workshop, participants should be able to *Create a logic model *Apply it in different stages of the project (in-person session only). *Write objectives that are closely related to the logic model. *Develop an evaluation plan that will provide useful information for program improvement and decision-making.


Agenda for In-Person Class (3 hour) 
*Overview of Logic Models (45 minutes, lecture)  
*Activity (30 minutes): Develop a logic model. Participants will work in pairs to develop logic models using scenarios provided in class or one of their own projects. 
*Break: (15 minutes)  
*Writing Objectives (45 minutes): A brief presentation about how to write objectives for outcomes listed in the logic model, followed by breakout group exercise writing objectives. (30 minutes; lecture and group discussion.) 
*Developing Assessment Plans (30 minutes): Large group discussion about how to develop evaluation methods for a sample logic model and how to apply the logic model in planning and proposal writing, project management, and reporting.  
*Wrap-up (15 minutes):  Participants will have time to ask final questions and evaluate the course.

Agenda for Webinar (2-hour)
*Overview of Logic Models (45 minutes, lecture): The basic logic model  is presented. (We eliminated discussion of Diffusion of Innovation in this section. It's a topic we do address in the three-hour workshop.)
*Activity (15 minutes): Develop a logic model. Participants will work independently to develop logic models using scenarios provided in class or one of their own projects. 
*Activity (15 minutes): Group sharing of logic models (One or two volunteers will be asked to share.)
*Writing Objectives (30 minutes): Lecture will cover how to plan a process and outcomes evaluation plan. (We do not talk about using logic models for proposal writing or reporting here, as we do in the three hour workshop.) 
*Large group discussion: Finding indicators for evaluation plans (15 minutes): Large group discussion about how to measure various parts of a project.  We will emphasize finding ways to measure outcomes indicators primarily.

Need for This Course: The NN/LM established the Outreach Evaluation Resource Center with a goal of increasing the use of evaluation in the network to develop community-responsive outreach projects and demonstrate to partners and stakeholders that their efforts have made a difference. This workshop is one of four that have been designed to meet help the OERC’s mission of providing training and consultation in evaluation of health information programs. The logic model is widely recognized within the NN/LM (as well as the CDC and IMLS) as a tool for planning and evaluation, and RML staff have requested training for network members. This workshop has been designed in accordance with a trend in the field of evaluation called evaluation capacity building, which emphasizes evaluation strategies that keep program implementers and stakeholders centrally involved in the evaluation process by training them to evaluate their own programs: they learn to identify the type of data they need to make important decisions, collect data that is credible and useful to them, and learn to apply it in making important program decisions.

The instructional methods used include Lecture, Slides, Discussion, and Other.

Participant Materials: *Worksheets for class exercises (see Appendix D-F ) *A list of resources ·URL to download the NEO's “ Planning and Evaluating Health Information Outreach Projects “ booklets by Olney and Barnes (Seattle, Washington: National Network of Libraries of Medicine Pacific Northwest Region, 2006). (Booklet series available here:

Facility Requirements: The in-person version of this workshop requires a room with seating arrangements that will allow participants to face forward for lecture, but re-arrange chairs and tables for small group work. Instructors need a computer/projector set-up for PowerPoint slides. A flipchart, pens and tape are also needed. A connection to the Internet would be helpful. Computer labs are NOT conducive to this class. The webinar version requires online meeting system that allows you to distribute handouts and have interactive polls.

Additional Evaluation: None.

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